It’s Natural – Brazilian Natural Stone is a program to promote exports developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization efforts with actions to promote, strengthen the image and develop the sector in the global market.
NEWS & TRENDS

Mission to France reveals what still limits the progress of Brazilian slate
A program in Paris, Nantes, and Angers investigated barriers to Brazilian expansion: the country exported over US$50 million in slate in 2025, but its market

Round of Negotiations at Cachoeiro Stone Fair more than doubles projected sales, reaching US$10.1 million
The initiative brought together 15 Brazilian companies and buyers from three countries; the consolidated results also indicate US$702 thousand in immediate business deals. The International

Mission to France reveals what still limits the progress of Brazilian slate
A program in Paris, Nantes, and Angers investigated barriers to Brazilian expansion: the country exported over US$50 million in slate in 2025, but its market

Round of Negotiations at Cachoeiro Stone Fair more than doubles projected sales, reaching US$10.1 million
The initiative brought together 15 Brazilian companies and buyers from three countries; the consolidated results also indicate US$702 thousand in immediate business deals. The International
