It’s Natural – Brazilian Natural Stone is a program to promote exports developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization efforts with actions to promote, strengthen the image and develop the sector in the global market.
NEWS & TRENDS
Coverings experienced reduced visitor numbers, yet Brazil reached US$58.8 million in business deals
Less buyer turnover marked the 2026 edition in Las Vegas, but consistent results and a return to Orlando in 2027 renew expectations for a recovery
Brazil earns US$19 million in four days in China and projects US$35 million in new contracts
The result was recorded during Xiamen Stone Fair, the leading stone fair in Asia, held in March, with the participation of 22 Brazilian companies. Held
Coverings experienced reduced visitor numbers, yet Brazil reached US$58.8 million in business deals
Less buyer turnover marked the 2026 edition in Las Vegas, but consistent results and a return to Orlando in 2027 renew expectations for a recovery
Brazil earns US$19 million in four days in China and projects US$35 million in new contracts
The result was recorded during Xiamen Stone Fair, the leading stone fair in Asia, held in March, with the participation of 22 Brazilian companies. Held
