It’s Natural – Brazilian Natural Stone is a program to promote exports developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization efforts with actions to promote, strengthen the image and develop the sector in the global market.
Image Promotion
Actions and activities aimed at establishing the brand It’s Natural – Brazilian Natural Stone and its companies in the international market.
Trade Promotion
Actions and activities focused on generating business for the companies in the sector.
Development Actions
Actions and activities aimed at developing the companies. They include business model design, exports and innovation.
Structuring actions
Primary actions and activities for project management and good progress of the actions that are part of the strategic focus areas.
TARGET MARKETS
The markets that have the greatest quantitative potential for Brazilian exports and that attract the greatest interest listed by the companies were selected. Our priority target markets are China, the United Arab Emirates, the United States, India, Italy, Mexico, the United Kingdom and Russia.
