Exhibitors at Space It’s Natural established more than 3,000 business contacts, strengthening relationships and opening up opportunities with buyers from different continents.
Brazil’s participation in Marmomac Italy 2026, held from September 22 to 25 in Verona, generated US$49.06 million in business deals concluded at the event and projected over the next 12 months. Of this total, US$13.18 million came from deals closed during the trade fair, while US$35.88 million represents expected sales stemming from contacts made at the event. These results were consolidated following a survey carried out with the participating companies.
The Brazilian presence was supported by the Brazilian Natural Stone Association (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), partners in the sectoral project It’s Natural – Brazilian Natural Stone. For the second year in a row, Brazil occupied an entire hall at Marmomac, bringing together 42 Brazilian companies.
Besides the financial impact, Brazil’s participation resulted in 3,021 business contacts, 1,794 of which were new. This means that nearly six out of every ten contacts represented new business connections for Brazilian companies, expanding opportunities to build relationships and generate business in different markets.
“Marmomac has shown that Brazil’s participation extends well beyond the business deals negotiated during the fair itself. We are strengthening existing business relationships and, most importantly, expanding our network of potential international buyers. This effort is essential for building a more consistent presence in the markets and creating long-term business opportunities,” says Tales Machado, the president of Centrorochas.
Market diversification
Poland, China, the United States, and India were among the countries most frequently mentioned by exhibitors, alongside Italy and the United Kingdom. Contact with audiences from these regions underscores the international reach of Marmomac; even though it is held in Italy, the event connects the Brazilian stone industry to opportunities across several continents.
According to Maria Paula Velloso, a director at ApexBrasil, the event’s reach aligns with the market diversification strategy that the Brazilian agency has been pursuing in partnership with the sector. “ApexBrasil, together with Centrorochas, is working toward market diversification. The United States is currently the primary market for Brazilian stone, but we are expanding our reach. In conversations with companies here at the event, we saw buyers from the Middle East, from Europe itself, and from other markets,” she noted during the trade fair.
The partnership also received positive feedback from exhibitors. In a survey conducted after the event, 100% of respondents rated the support provided by Centrorochas and ApexBrasil as “relevant” or “very relevant.”
The 2026 edition also marked an expansion of the Brazilian presence at Marmomac, which celebrated its 60th anniversary. For the second year in a row, the space dedicated to Brazil brought together companies at different stages of their internationalization journeys, including first-time exhibitors, recurring participants, and companies returning to the fair. Out of the Brazilian companies in the hall, 41 are part of the sectoral project It’s Natural – Brazilian Natural Stone.
Space It’s Natural consisted of 32 companies.
Participating companies included: Altivo Pedras, Andrade Stones, Bluestones, Bramagran, Cajugram, Calvi Granitos, CS3 Revestimentos, Della Pietra, Fortuna, Gramil, Granex do Brasil, Granipex, Graniti Export, Granos, IBMG Mineração, Imarf, Madson Pedras, Magban, Magnitos, Mameri Export, MGA, Micapel Slate, Monte Negro, Nova Aurora, Paraná, Pedra do Frade, Pemagran, Santo Antonio Stones, Sociedade Mamífera, Stone Palace, Super Clássico, and Yellow Stone.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization actions with initiatives geared towards promotion, strengthening of the image and development of the industry in the global market. Companies interested in being part of the project must visit https://podio.com/webforms/26378838/1995038 to register for free.
About Centrorochas
Founded in 2004, the Brazilian Natural Stone Association (Centrorochas) is the national representative body for the Brazilian natural stone industry. Operating in 17 states, with a network of over 470 member and supported companies, it represents and coordinates one of the leading natural stone producing and exporting sectors in the world. The organization works to defend the interests and strengthen the competitiveness of the production chain, promoting dialogue with government authorities, institutions, and strategic partners. Its initiatives encompass sector development, sustainability, innovation, market intelligence and knowledge, training, trade promotion, and internationalization, contributing to enhancing the competitiveness and expanding the presence of Brazilian natural stones in Brazil and abroad.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the Agency carries out several trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad. They include prospective and trade missions, rounds of negotiations, support for the participation of Brazilian companies in major international fairs, and visits of foreign buyers and opinion formers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and of the country.
