From August 25th to September 7th, Casa Brasil London will take place, a project idealized by the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and dedicated to reinforcing the position of Brazilian products, providing activations and business relationship actions. The Brazilian natural stones were the theme of the first lecture among the extensive agenda planned for the period of the event. The event, which took place on August 26th, was promoted by the Brazilian Center for Natural Stones Exporters (Centrorochas) in partnership with ApexBrasil, through the sector project It’s Natural – Brazilian Natural Stone.
Under the theme “Get to know the power of Brazilian stones”, the Vice-President of Centrorochas, Fabio Cruz, and the international Specifier, Paulo Giafarov, disclosed the potential of the national stone sector to local architects and designers. The Business Director of ApexBrasil, Lucas Fiuza, opened the event and highlighted the importance of promoting Brazil’s image and all its wealth abroad, especially to qualified audiences such as this one.
Besides having the greatest geological diversity in the world, Brazil has a large industrial park for the supply of finished and semi-finished products, works of art, design, architecture, among others. “The privilege of having large mineral reserves allows for large-scale production to meet demands in large volumes,” said Fabio Cruz. Thanks to the technological capacity of production, the Brazilian stones go through modern and environmentally sustainable processes. More than 95% of all the water used in the production process is reused.
“We can say, without a doubt, that our materials surprise with their colors, textures, patterns and finishing quality”, emphasizes the international natural stones Specifier Paulo Giafarov, who also highlighted during the lecture, the possibilities of use and creation with the national natural materials.
Besides the lecture on August 26th, the Brazilian stone sector will continue to be present during Casa Brasil London by means of pieces with exclusive designs made with natural materials extracted in Brazil. Learn about the products that will be exhibited at the show:
– Áquila Stone Design
Two pieces idealized and designed by the designer and specialist in natural stones from Áquila Stone Design, Araciene Pessin. The pieces are support accessories for gourmet countertops and were created using the waterjet system. One is composed of Mont Bleu quartzite (Stonebank) and Blue Agate inlay (Mineral Brazil); the other was produced in Exotic Volcano granite (Gramobras) and Havanna Green quartzite (Santo Antônio).
– Brasigran
Quartz tables created by the designer Luciano Santelli in Vitória Regia marble for Brasigran. The pieces were produced with waterjet cutting technology, a high-precision process that allows the assembly of the slabs only by fitting them together.
About the It’s Natural – Brazilian Natural Stone
The It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
About Centrorochas
The Brazilian Center of Natural Stones Exporters acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
