Five Brazilian companies are part of the It’ Natural Space – Brazilian Natural Stone, an area created by the project to encourage exports of ornamental stones from Brazil, which is being carried out by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The 130m² space also houses an institutional booth with the aim of attracting companies from the segment to be part of the program.
Joining the project is free of charge and the participating companies count on a series of advantages, among them, subsidies for participation in international fairs. At the Vitoria Stone Fair, the largest fair of the stone sector in the Americas, which takes place from February 7th to 10th, in Espírito Santo, four companies from Espírito Santo and one from Rio Grande do Sul will be part of the Space.
“By being a supported company, you receive all the support and participate in a set of strategic actions for internationalization, promotion, image strengthening, and development in the global market,” says the president of Centrorochas, Tales Machado. The manager of It’s Natural, Rogério Ribeiro, reinforces the importance of promoting the products in the international market. “Being a company supported by the sectorial project is having the opportunity to receive incentives to seek new markets and ways to expand the company’s performance in the foreign market”.
Exclusive work
In the institutional area of the environment, a work exclusively created by the architect Rômulo Pegoretti draws the visitors’ attention. The piece, made of Red Tygor granite, integrates a mandala map of Brazil produced with advanced technology on a five-axis CNC machine. The mandala is a symbol of integration and harmony, to highlight the strength of the national stone sector in the foreign market. “On the panel, the drawing suggests the importance of turning our eyes inward, valuing the natural richness that is so valued abroad”, Pegoretti emphasizes.
Companies participating in the It’s Natural Space:
– Basalto (Rio Grande do Sul – RS)
– Lougon Mineração (Cachoeiro de Itapemirim – ES)
– Mineração Ecológica (Muniz Freire – ES)
– MultiStone (Cachoeiro de Itapemirim – ES)
– Sabagran (Mimoso do Sul – ES)
About It’s Natural – Brazilian Natural Stone
The It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
About Centrorochas
The Brazilian Center of Natural Stones Exporters acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
