Invited by It’s Natural – Brazilian Natural Stone, directors of the German Natural Stone Association (DNV) participated in the Vitoria Stone Fair 2023. During the visit, the professionals had the opportunity to present the study “Sustainability of Natural Stone – Life Cycle Assessments of Flooring and Facades”.
Hermann Graser and Reiner Krug, respectively, president and CEO of DNV, were part of an international committee made up of international specifiers and influencers participating in the Imagens and Design in Brazil projects, actions integrated into the project to encourage exports of Brazilian ornamental stones conducted by the Brazilian Center of Natural Stone Exporters (Centrorochas), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
During the presentation, comparative data regarding several types of cladding used on floors and facades were presented. In different contexts, it is noticeable that natural stones stand out as the most sustainable product to be applied in buildings and in the urban environment.
In time, the national stone sector, through Centrorochas, aligns its scope to start an environmental impact study of the Brazilian segment. According to this entity, the work should start in the next few months. Three of the sector’s main products will be analyzed: marble, granite and quartzite.
About It’s Natural – Brazilian Natural Stone
The It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
About Centrorochas
The Brazilian Center of Natural Stones Exporters acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
