On July 5th, about 100 guests participated in the It’s Natural – Brazilian Natural Stone one-year Seminar, a partnership between the Brazilian Center of Natural Stone Exporters (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The event took place in a hybrid way, gathering businessmen and representatives of the Brazilian natural stone sector, at the Golden Tulip Hotel, in Vitória, and it was also available to watch it online.
The sectoral projects analyst and manager of the It’s Natural sectoral project from ApexBrasil, Emerson Raiol, was present at the event representing the president of the national agency, Augusto Pestana, the business Director, Lucas Fiuza, and the President of corporate management, Roberto Escoto. The meeting also counted with the online participation of the federal deputy, Evair de Melo, and state leaders of the segment in the states of Minas Gerais, Rio de Janeiro, Espírito Santo, and Ceara.
In his speech, the president of Centrorochas, Tales Machado, highlighted the action as another milestone in the sector. “We are very happy with the presence of everyone here today, companies that are supported by the sectoral project or others that are not yet part of the program. It is very good to have you here in this moment of the accountability report. It is the first time that our sector has a moment like this, of total transparency of the actions taken to promote Brazilian stones in the international market”, he emphasized.
In the sequence, the entity’s vice-president, Fabio Cruz, and the project manager and It’s Natural manager, Rogério Ribeiro, detailed the actions taken in the last twelve months, with financial statements, and also talked about the work planned for the coming months.
Click here and check the photos of those who attended the event.
Seminário 1 ano It’s Natural – Brazilian Natural Stone – Galeria de fotos
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the world market.
About Centrorochas
The Brazilian Center of Natural Stone Exporters is present in all the national demands to increase the competitiveness of the natural stone sector. The entity acts directly supporting the procedures related to the presence of Brazilian entrepreneurs abroad, combining commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
