For the third consecutive year, Brazil’s natural stone sector made its mark at the Big 5 Global, the largest and most influential event in the construction industry in the Middle East, held from December 4th to 7th at the Dubai World Trade Center in the United Arab Emirates.
Apart from showcasing products at the booth located at Rashid B161, Brazil held the lecture “The fascinating world of Brazilian natural stones” on December 5th. The presentation was led by Fabio Cruz, the vice president of Centrorochas. These activities were carried out through It’s Natural – Brazilian Natural Stone, an export incentive program developed by the Brazilian Center for Ornamental Stone Exporters (Centrorochas), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
Over the course of the four-day fair, attendees had the opportunity to visit a booth designed as an art gallery and get a close look at a sample of Brazil’s vast diversity. Displayed as true works of art were materials provided by three companies: Mont Blanc and Bronzite from Decolores; New Venetian Gold and New White Gold from Granex do Brasil; and Aurora Borealis and Cristal Fuchsite from Margramar.
Additionally, nine other Brazilian companies were present, strengthening their image among fair participants through videos projected throughout the event. These included: Cajugram, Cattegran Granitos, Comil Cotaxé, Granex do Brasil, Magnitos Magnago, Margramar, MIC Mineração, Mineração Borchardt, and Pemagran.
Lecture
Highlighting the unique attributes of Brazil’s geodiversity and addressing the sector’s relationship with sustainability, Fabio Cruz, the vice president of Centrorochas, delivered the lecture “The fascinating world of Brazilian natural stones” on December 5th. “Brazil is a country of continental dimensions, well-known for the magnificence of the Amazon. One of the points we emphasize is that the extraction and production of our natural stones have no impact on this area. In some locations, there is production of singular materials,” stated Fabio Cruz.
“Participating in this event allowed Brazil’s natural stone sector to establish global connections, sharing its excellence and showcasing some of the diversity of the national geological heritage with the world,” added communication advisor Karina Porto Firme.
About It’s Natural – It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion agency (ApexBrasil). The program, which currently supports 185 companies, aims to stimulate and increase the exports of Brazilian ornamental stones through a set of strategic internationalization actions, including promotion, image strengthening, and sectoral development in the global market. Over the past two years, the project has impacted more than 600 architects and designers across three continents: North America, Asia, and Europe. Companies interested in joining the project can access https://podio.com/webforms/26378838/1995038 and register for free.
About Centrorochas – The Brazilian Center of Ornamental Stone Exporters is actively involved in all national efforts to enhance the competitiveness of the ornamental stone sector. The organization directly supports Brazilian entrepreneurs in their presence abroad, in conjunction with commercial and operational activities related to the development and advancement of Brazilian companies.
About ApexBrasil – Brazilian Trade and Investment Promotion Agency works towards promoting Brazilian products and services abroad and attracting foreign investments to strategic sectors of the Brazilian economy. To achieve these goals, the Agency executes a diverse range of commercial promotion initiatives aimed at promoting exports and showcasing Brazilian products and services abroad. This includes prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international trade shows, visits by foreign buyers and opinion leaders to explore the Brazilian production structure, among other business platforms with the objective of strengthening the Brazil brand.
