It was with the record of its largest participation in Marmomac‘s 56 years that Brazil marked its presence in the 2022 edition of the world’s largest and most important fair for the natural stone value and supply chain, held from September 27th to the 30th, in Verona, Italy.
With 40 companies, the Brazilian Pavilion gathered companies from Ceará, Espírito Santo, Minas Gerais and Rio de Janeiro. The space, organized by the Brazilian Trade and Investment Promotion Agency (ApexBrasil), with support from the sectoral project It’s Natural – Brazilian Natural Stone and the Brazilian Center of Natural Stone Exporters (Centrorochas), attracted looks and clients from all over the world.
“Exporting is not only selling a product to the international market, but also taking a little bit of Brazil abroad”, said the president of Centrorochas, Tales Machado, during the opening of the pavilion that counted, for the first time, with the participation of local authorities. There were the General Consul of Brazil in Milan, Hadil da Rocha Viana; the President of Veronafiere, Federico Bricolo; the Vice President of Veronafiere, Matteo Gelmetti; Damiano Tommasi, Mayor of Verona; Manuel Scalzotto, President of the Province of Verona; and Elisa de Berti, Councilor of Public Works, Infrastructure, and Transportation of Veneto Region. The industry and services coordinator of ApexBrasil, Paulo Roberto da Silva, was also present at the ceremony, as well as the directors of the National Mining Agency (ANM): Guilherme Santana, Roger Cabral and Ronaldo Lima.
The Brazil pavilion had a new feature this year, an exhibition area for design and decoration pieces made of natural national materials.
Concert celebrates the Bicentennial of Brazilian Independence
In honor of the 200 years of Brazil’s Independence, the Brazilian delegation present at Marmomac participated in a special concert given by the Arena Foundation orchestra in a unique show held at the Philharmonic Theater of Verona. The event reinforced the friendship and economic bond between Brazil and Italy and paid tribute to the historical ties that unite the two countries. After all, Marmomac is confirmed by Brazilian entrepreneurs as the world showcase for their launchings. The concert was supported by the city of Verona, the Verona Trade Fair and the General Consulate of Brazil in Milan.
Companies present in the Brazilian Pavilion at Marmomac 2022: Amagran, Angramar, Bramagran, Brasigran, Cajugram, Calvi Granitos, Capital Granite, Comil Cotaxe, Corcovado Granitos, Decolores, Ferraz Brasil, Fortuna Granitos, Gramazini, Gramil, Granex do Brasil, Granipex, Granitos Colodetti, Granos Granitos, Imetame, Itinga Mineração, Levantina, Magban, Magnitos Magnago Granitos, Mameri Rochas, Marbrasa, Marcel Granitos, Margramar Granitos, Marmífera, Micapel Slate, Mineração Borchardt, Monte Negro Mármores e Granitos, Naturale Granitos, Nova Aurora, Pedra do Frade, Pemagran Group, Poliex Acabamentos Especiais, Quartzblue, Santo Antonio, Super Clássico, and Thor Granitos e Mármores.
About the It’s Natural – Brazilian Natural Stone
The It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
About Centrorochas
The Brazilian Center of Natural Stones Exporters acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
Photo credit: Daniela Luquini/ApexBrasil and Karina Porto-Firme/Centrorochas
