Two Brazilian designers will exhibit pieces of furniture made of Brazilian natural stones at the Casa Brasil New York 2022 show, which will take place between May 11th and 25th. The event takes place in parallel to the ICFF (The International Contemporary Furniture Fair), the largest showcase for contemporary furniture design in North America.
The professionals developed exclusive pieces for companies in the national segment that are supported by the It’s Natural – Brazilian Natural Stone Sectoral Project, an export support program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Ludson Zampirolli, from the state of Espirito Santo, and Samuel de Almeida, from the state of São Paulo, are participating in the event with creations cut in materials such as marble and granite that were extracted in Bahia and Espirito Santo, regions recognized as great suppliers of natural stones of great beauty and quality.
Zampirolli, a professional with a long career in the natural stones sector, elaborated the centerpiece in white marble with green inlays in a single cut, produced in three pieces for CF Stone. The pieces are developed with CNC technology, Computer Numeric Control, a system that allows the control of machines, in the processing of the stones by cutting, thinning and lowering from 2D and 3D projects, which are transformed into design and architecture made-to-measure pieces: the centerpiece in white marble with green inlays in a single cut.
Samuel de Almeida is new to the show but has the natural stone sector in his DNA. He brings with him a little of what he learned from his grandfather, the founder of the Caroana stone factory, located in São Paulo. In partnership with the company Pemagran, from the state of Espirito Santo, Mr. Anuel’s grandson developed a set of five pieces, in Verde Vitória hard granite, with different sizes, named ‘It’s One’. Together, the pieces weigh about 355 kg.
According to the manager of It’s Natural – Brazilian Natural Stone, Rogerio Ribeiro, the participation of the companies will be important to promote Brazilian products with high level design. “Brazilian stones are the most consumed in the United States. Brazil is the largest supplier of natural stones to the North American country. Our participation in this show is part of a work that has already been done to show all the capacity of creation, versatility, exclusivity and beauty of our stones”, he reinforced.
The power of Brazilian stones
On May 14th, the Brazilian natural stones sector will be represented during the seminar for specifiers, starting at 7 pm. On that occasion, Fabio Cruz, vice-president of Centrorochas, will make a presentation highlighting all the Brazilian geological diversity and the strengths of the segment. On the next day, May 16th, at 7:15pm, the lecture “Meet the power of Brazilian stones” will take place, given by the international specifier, Paulo Giafarov.
“We can say, without a doubt, that our materials surprise with their colors, textures, patterns and finishing quality”, said the professional who will also highlight, in his lecture, the possibilities of use and creation with the national materials.
Casa Brasil New York
At a privileged location in SoHo, the famous New York design district between Broadway and Mercer Streets, a region with high tourist flow, Casa Brasil New York will be held in a show format, putting the products, materials, sustainability and Brazilian design integrated to the industry in focus. It will take place between May 11th and 25th, along with various sectors involved and a curator hired specifically for the event. The event takes place in parallel to the ICFF (The International Contemporary Furniture Fair), the largest showcase for contemporary furniture design in North America.
With the concept “Brasil in Natura, terra adentro” as its theme, and curated by Natasha Schlobach, the space will have a robust and diverse structure, both to receive visitors and to carry out different activities, including business rounds between Brazilian companies and international buyers, relationship actions with the press, as well as the promotion of Brazilian art and gastronomy.
Casa Brasil New York 2022 is organized by ApexBrasil, in partnership with the Ministry of Foreign Affairs, the Consulate of Brazil in New York, and important entities related to the housing, decoration and construction sectors: Centrorochas (Brazilian Center of Natural Stones Exporters); Abimóvel (Brazilian Association of Furniture Industries); ABACT (Brazilian Association of Contemporary Art); Abilux (Brazilian Association of the Lighting Industry); Anfacer (National Association of Manufacturers of Ceramics for Coatings, Sanitary Ware and Congeners) and IBGM (Brazilian Institute of Gems & Precious Metals).
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the world market.
About Centrorochas
The Brazilian Center of Natural Stone Exporters is present in all the national demands to increase the competitiveness of the natural stone sector. The entity acts directly supporting the procedures related to the presence of Brazilian entrepreneurs abroad, combining commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
