The Brazilian natural stone industry celebrated a milestone on August 09 and 10, when 12 companies participated in a trade mission to Mexico, totaling USD 1 million in immediate business deals and USD 3 million in expected deals over the 12 upcoming months. The results were obtained during meetings held through It’s Natural – Brazilian Natural Stone, a program to promote exports of Brazilian natural stones.
An unprecedented initiative in the segment, the action was promoted by the Brazilian Center of Natural Stone Exporters (Centrorochas) and by the Brazilian Trade and Investment Promotion Agency (ApexBrasil). It also included a seminar at the Embassy of Brazil in the country. The entrepreneurs were welcomed by Minister Luciano da Costa Pereira de Souza, who, representing the Ambassador of Brazil in Mexico, Fernando Estellita Lins de Salvo Coimbra, declared that the embassy was available to the Brazilian stone industry. The head of the Embassy’s trade sector (Secom), Pedro Luiz do Nascimento Filho, detailed how the embassy can help Brazilian companies. The meeting ended with a presentation by economist Alejando Olvera Moya, who outlined the country’s economic scenario and future perspectives.
There were more than 130 business negotiation meetings. The model pleased Brazilian companies involved in the action. Participating directly in an event abroad for the first time, entrepreneur Cristiani Minet, from Minete Pedras, approved the action and has already expressed interest in upcoming opportunities.
The sales executive of Granos Granitos, Lucas Mesquita, said that he is “looking forward to the next negotiation meetings to come!” Mexican buyer Gina Ponzanelli, from Ponzanelli Marmoles, was satisfied with the result: “The event was excellent, very well organized. I had the opportunity to establish several contacts,” she added.
Heterogeneous, the group included large- and medium-sized companies from Brazilian states such as Ceará, Espírito Santo and Rio Grande do Sul. They are: Angramar, Basalto São Cristóvão, Brumagran, Cajugram, Comil Cotaxé, Decolores, Granos, Magban, Marbrasa, Mineração Borchardt, Minete Pedras and Nova Aurora.
Market study
Mexico was the subject of a market study carried out by Centrorochas and ApexBrasil. The entire document with the Study on Mexico can be accessed exclusively by companies supported by It’s Natural – Brazilian Natural Stone. The request must be made by e-mail to centro@centrorochas.org.br. Companies that are not supported by the sectorial project yet may request free membership. In addition to access to all opportunities provided by the program, upon completion of the membership process, they will be able to receive the Study on Mexico in its entirety! The path to membership is entirely online: simply fill out the form in the link and the It’s Natural team will contact you to complete the process: https://podio.com/webforms/26378838/1995038
About It’s Natural – Brazilian Natural Stone
The It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
About Centrorochas
The Brazilian Center of Natural Stones Exporters acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
