About 300 professionals from the Brazilian Ornamental Stone Sector arrived in Las Vegas and will participate, as of this Tuesday, April 5, in the Coverings 2022, the largest and most traditional North American fair in the coatings sector.
Last year, due to the Covid-19 pandemic, Brazil had only institutional participation and direct support from 25 companies. This year, 73 exporters represent the country with the greatest geodiversity in the world. The small, medium and large Brazilian companies present at the event receive a subsidy from It’s Natural – Brazilian Natural Stone, a program to support ornamental stone exports maintained by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with Brazilian Trade and Investment Promotion Agency (ApexBrasil).
During the four days of the fair, which runs until April 8, visitors will have access to the Brazilian Pavilion set up in a total area of approximately 32,000 sqft, the largest ever recorded by the country in its participation in this event. “In addition to the physical presence of businessmen and their sales teams, visitors will be able to interact with our rocks and feel all the grandeur of our quartzite, marble, granite, and slates. The Brazil Pavilion has around 200 tons of materials brought especially for this event”, said Centrorochas president Tales Machado.
Largest stone supplier to the USA
Brazil is the world’s largest exporter to the United States. The green-yellow country maintains its leadership as the main North American supplier of marble, granite and quartzite. In 2021, it was responsible for 23.28% (US$ 889 Mi) of all dimension stone consumed by Joe Biden’s country; China and Turkey occupy the next positions with 17.46% (US$667M) and 14.94% (US$571M), respectively.
On the other hand, the US represents 62.7% of all Brazilian exports. The American market leads the way in the consumption of slabs and finished products, with the use of Brazilian stones in projects of the most diverse sizes. “We are the largest and most important supplier of natural stone slabs to the USA, and we want to become the main partner in large projects and in the supply of finished products: we have the quality, diversity, technology and competence for that. The country is a world leader in geological diversity and has more than 1,200 varieties of products”, he explains.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the world market.
About Centrorochas
The Brazilian Center of Natural Stone Exporters is present in all the national demands to increase the competitiveness of the natural stone sector. The entity acts directly supporting the procedures related to the presence of Brazilian entrepreneurs abroad, combining commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
