The management team of the Brazilian Center of Natural Stone Exporters (Centrorochas), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), gathered the exhibitors of the Brazilian Pavilion at Coverings 2022 for a strategic alignment meeting on March 03. The fair, regarded as the largest event in the marble and granite industry in North America, will take place from April 05 to 08, in Las Vegas (USA) and will feature 72 Brazilian companies supported by the project It’s Natural – Brazilian Natural Stone, a result of the partnership established between the two organizations.
More than 80 participants attended the meeting, which was held online. During his opening remarks, ApexBrasil’s project coordinator, Paulo Roberto da Silva, celebrated the resumption of in-person events. “Last year, our participation was institutional and we were directly supported by 25 companies; we were in the middle of the pandemic. In this 2022 edition, in turn, we are very pleased to participate with almost three times the number of companies and in person. We will see a Brazil that is better positioned and excellently represented,” he noted.
Centrorochas’ president, Tales Machado, highlighted that the entire team is committed to creating the perfect environment for business to boom for the companies. “Our care began when signing the sectoral agreement. We focus on the development of the industry as a whole. One example of that was the decrease in the values of the booths to make it easier for companies to participate,” he recalled.
Brazilian Pavilion
Small-, medium- and large-sized companies from 5 different Brazilian states and 32 cities will make up the Brazilian Pavilion. Set up in an area that corresponds to about seven semi-Olympic swimming pools, the space will break the record with a total area of 3,456 square meters.
In addition to visiting the 72 companies spread over a working area of 1,780 square meters, visitors will have access to a sample of Brazilian culture at the Brazil Bar. The space, exclusively for visitors to the Pavilion accompanied by exhibitors, will feature elements of national culture, such as the traditional caipirinha.
Check out the main topics discussed during the meeting:
Coverings Portal – Access has been made available to all exhibitors; it is essential to keep the information that is there up to date.
Requirements for entry into the USA – The main aspects regarding the entry of Brazilian citizens into the country were presented. Click here and check it out!
Counterparts – The Manual for the Submission of Counterparts was presented. The document will make the rendering of accounts by exhibitors easier. Click here and check it out!
Meeting rooms – The space will feature four meeting rooms, each equipped with a multimedia kit. They will be exclusively used by exhibitors of the Pavilion. Soon the dynamics to schedule the use of the spaces will be released.
Shirts – All exhibitors of the Brazilian Pavilion will get a shirt of It’s Natural to wear on a given day of the fair. Companies from the state of Espírito Santo shall pick them up in three places: in the cities of Vitória (at Centrorochas’ office), Cachoeiro do Itapemirim (Sindirochas’ office) and Barra de São Francisco (Sindirochas’ office). Companies headquartered outside of Espírito Santo will receive the shirts directly at their booths, during the fair.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is a program to promote exports developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization efforts with actions to promote, strengthen the image and develop the sector in the global market.
About Centrorochas
The Brazilian Center of Natural Stone Exporters works directly with the procedures related to the presence of Brazilian entrepreneurs abroad, combined with sales and operational activities related to the development and improvement of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, the Agency carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in major international trade fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand.
