The general manager of the Brazilian Center of Natural Stone Exporters (Centrorochas), Giovanni Francischetto, and the manager of It’s Natural – Brazilian Natural Stone in the entity, Rogério Ribeiro, were received by the Brazilian Trade and Investment Promotion Agency (ApexBrasil), in meetings held on May 22, in Brasília.
In an institutional agenda, they were received by the Agency’s business director, Ana Paula Repezza. During the meeting, the representatives of Centrorochas put the entity and the national stone sector at the disposal of ApexBrasil and attested to be in accordance with the new guidelines of the current management of the national agency. In time, the entity received positive feedback for the excellent conduct of the sectorial project. The meeting was attended by: André Queiroz (manager of the Business Directory office), Maria Paula Velloso (industry and services manager), Paulo Roberto da Silva (industry and services coordinator) and Emerson Raiol (sectorial project analyst and manager of the sectorial project It’s Natural by ApexBrasil).
Technical Agenda
The visit of Centrorochas representatives to the ApexBrasil headquarters in Brasilia also resulted in a meeting with the technical team that operates under the management of Maria Paula Velloso, manager of industry and services of the Agency, in the conduction of It’s Natural. Accompanied by the professionals Paulo Roberto da Silva, Emerson Raiol and Luiz Gustavo Aversa Franco, the manager made a balance of all the activities performed since December, date of the agreement renewal maintained between the entities, and of the activities in focus in the pipeline aiming at improving even more the actions execution.
About It’s Natural – Brazilian Natural Stone
The It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
About Centrorochas
The Brazilian Center of Natural Stones Exporters acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
