After two years since last edition, Cachoeiro Stone Fair 2022 was marked by reunion and great opportunities to do business. The most traditional natural stone fair in Latin America, which took place from August 23rd to 26th, surprised the organizers by registering the presence of about 20 thousand people, according to a preliminary balance.
It’s Natural – Brazilian Natural Stone, an incentive program for Brazilian natural stones exports, developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), had an institutional booth that allowed the disclosure of the program to the players in the segment.
During the four days of the event, visitors from all Brazilian states, plus the Federal District, and also from 22 countries, such as the United States, China, Portugal, Italy, Turkey, among others, visited Carlos Caiado Barbosa Exhibition Park. The 180 exhibiting brands found an optimistic scenario and a favorable environment for doing business and networking.
During the opening ceremony, on the 23rd, the President of Centrorochas, Tales Machado, celebrated the positive result of the agreement signed between the entity and ApexBrasil. “In our first year we broke sales records, with 1.34 billion dollars, and we also participated in our first international trade fair. Now we have many other opportunities ahead of us”, he said.
Stones as works of art at Cachoeiro Stone Fair
Sustainability, biophilia and technology. It was based on these three pillars that architect Vivian Coser developed the It’s Natural – Brazilian Natural Stone booth. “Our goal was to display the stones as if they were true works of art”, said the professional.
The ApexBrasil Industry and Services coordinator, Paulo Roberto da Silva, was present during the four days of the fair and was impressed with the size and structure of the event. “Participating in the Cachoeiro Stone Fair was a very interesting experience. Our It’s Natural booth was developed together with six companies supported by the sectoral project and aimed at attracting new participants to the program developed by Centrorochas in partnership with ApexBrasil”, he said.
Quartzite and dolomite marble were used in the booth, materials donated by companies supported by the sectoral program: Cajugram (Apollo); Gramazini (Polaris); Magban (Avocatus); Margramar (Acqua Gucci) and Qualitá Group (Alba Pietra). Gramobras was responsible for the machining with sequential cuts forming the map of Brazil. The work was executed from the architectural project and produced in the waterjet cutting system.
Cachoeiro Stone Fair is a Milanez & Milaneze event, promoted by Sindirochas and Cetemag and sponsored by Sicoob, Bandes, CREA-ES, Sesi, Senai, and supported by the City Hall of Cachoeiro de Itapemirim, Sebrae, and Centrorochas.
About the It’s Natural – Brazilian Natural Stone
The It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
About Centrorochas
The Brazilian Center of Natural Stones Exporters acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
