A meeting in Brasília announced the results of the partnership established in 2021 and marked the first alignment between Centrorochas and the new leadership of the Brazilian Trade and Investment Promotion Agency.
On June 22, the Brazilian Natural Stone Association (Centrorochas) participated in an institutional meeting with the new president of the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Laudemir Müller, in the city of Brasília. The gathering marked the first alignment between the organization and the new leadership of the Agency, focusing on the sector’s achievements and on strategies to expand the presence of Brazilian natural stones in the international market.
During the meeting, the main results achieved by the industry in recent years were presented, including growing exports, increased participation of companies in initiatives promoted by the sectoral project, and the strengthening of the positioning of Brazilian natural stones globally.
The partnership between Centrorochas and ApexBrasil was established in 2021 and is currently in its third execution cycle. During this period, joint initiatives contributed to expanding the presence of Brazilian companies in foreign markets, drumming up business, and establishing Brazil’s image as a major global supplier of natural stones.
The discussions also addressed issues that are deemed priorities for the continued growth of Brazilian exports, with particular emphasis on creating international demand and diversifying markets. The meeting also underscored the importance of the joint efforts between Centrorochas and ApexBrasil in expanding business opportunities and strengthening the sector’s competitiveness internationally.
Centrorochas’ delegation was led by its president, Tales Machado, and also included its vice president, Fabio Cruz, its superintendent, Giovanni Francischetto, and its project manager, Thiago Fukuda. The president, Laudemir Müller, the director, Maria Paula Velloso, the manager, Mariele Lais Christ, and the coordinator of Industry and Services, Paulo Roberto da Silva, represented ApexBrasil.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization actions with initiatives geared towards promotion, strengthening of the image and development of the industry in the global market. Companies interested in being part of the project must visit https://podio.com/webforms/26378838/1995038 to register for free.
About Centrorochas
The Brazilian Natural Stone Association is active in all national demands to increase the competitiveness of the natural stone industry. The organization acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, along with commercial and operational activities for the development and evolution of Brazilian companies.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the Agency carries out several trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad. They include prospective and trade missions, rounds of negotiations, support for the participation of Brazilian companies in major international fairs, and visits of foreign buyers and opinion formers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and of the country.
