The members of the European and International Federation of Natural Stone Industries (EuroRoc) had the opportunity to learn about the export incentive project of the Brazilian natural stones sector It’s Natural – Brazilian Natural Stone, executed by the Brazilian Center of Natural Stones Exporters (Centrorochas), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), during the meeting held on June 25th, in Nuremberg, Germany. The presentation was made by the international natural stone specifier, Paulo Giafarov.
The presentation is the result of a partnership between Centrorochas, EuroRoc and the World Natural Stone Association (Wonasa), after a meeting held during Marmomac 2021. The meeting was attended by the president of Centrorochas, Tales Machado, the Secretary-General of EuroRoc, Gerd Merke, the president of Wonasa, Paulo Giafarov and the director of the association, Anil Taneja.
Formed by several European federations of the natural stones industry, EuroRoc coordinates issues of common interest, seeking solutions to collective problems, promoting natural stones, as well as representing them before European institutions, besides political and industrial bodies, scientific institutions, and universities at an international level.
During the meeting, Giafarov reiterated the invitation already made at Marmomac 2021 by President Tales Machado, for a delegation from EuroRoc to visit quarries and companies in the natural stone sector in Brazil.
About the It’s Natural – Brazilian Natural Stone
The It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
About Centrorochas
The Brazilian Center of Natural Stones Exporters acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
