Occupying the 4th largest world production and the 5th place among the largest exporters of natural stones in the world, Brazil registers the largest participation of companies from the national sector in 56 years of Marmomac, one of the most important world fairs to show the value of natural stone and its supply chain. The 2022 edition will take place between September 27th and 30th, in Verona, Italy, and will feature 40 companies in the Brazilian Pavilion.
The space is being organized by the Brazilian Trade and Investment Promotion Agency (ApexBrasil), with support from the sectoral project It’s Natural – Brazilian Natural Stone and the Brazilian Center of Natural Stones Exporters (Centrorochas). Exporters from four Brazilian states (Ceará, Espírito Santo, Minas Gerais, and Rio de Janeiro) will have their products on display during the four days of the event. In addition to the Brazilian exporters’ booths, Marmomac visitors will have an exhibition area for design and decoration pieces made of national natural materials that will be set up in the internal corridor of the Brazil Pavilion, installed in Hall 11.
“Exporting is not only selling a product to the international market, but also taking a little bit of Brazil abroad,” says the president of Centrorochas, Tales Machado, when explaining that Marmomac is extremely important for Brazil. “This fair highlights the best novelties of the sector on an international scale, in addition to promoting the main characteristics of Brazilian natural stone”, he added.
Brazil: rich by nature
On September 30th, visitors to Marmomac can participate in an exclusive lecture on Brazil’s potential in this segment. Organized by It’s Natural and supported by Centrorochas and ApexBrasil, the meeting “Learn the power of Brazilian stones” will be conducted by the vice-president of Centrorochas, Fabio Cruz, and by the international specifier, Paulo Giafarov.
Besides having the largest geological diversity in the world, Brazil has a large industrial park for the supply of finished and semi-finished products, works of art, design, architecture, among others. “The privilege of having large mineral reserves allows for large-scale production to meet demands in large volumes,” points out Fabio Cruz. Thanks to the technological production capacity, the Brazilian stones go through modern and environmentally sustainable processes. More than 95% of all the water used in the production process is reused.
“We can say, without a doubt, that our materials surprise with their colors, textures, patterns and finishing quality”, emphasizes the international natural stones specifier Paulo Giafarov, who will also highlight during the lecture, the possibilities of use and creation with the natural Brazilian materials.
Greater Brazilian participation
Historically, Italy has established itself as one of the main buyer markets for natural stones in the world, being among the most important destinations for these materials in their raw form. Brazil is the main supplier to the country, according to data extracted from Comtrade and published by Centrorochas. The reflection of this is in the high rate of participation of national companies in this year’s edition of Marmomac, which registers the largest presence of Brazil in its entire history.
In the last five years (2017-2021), sales of the Brazilian natural stone segment to Italy represented 19.8% of everything imported by the country. In 2021, Brazil achieved the best result in this period, totaling sales of $103 million.
Brazilian granite and raw Brazilian quartzite are the favorite materials of the Italians. Together, they represent 81% of consumption; totaling respectively, in 2021, 32.9 million dollars and 50.3 million dollars. In an ascending growth curve, since 2019, raw quartzite has surpassed granite (in this same state of finish) in the purchase preference, registering an average increase of 26.05% per year, between 2017 and 2021.
Companies participating in the Brazilian Pavilion at Marmomac 2022: Amagran, Angramar, Bramagran, Brasigran, Cajugram, Calvi Granitos, Capital Granite, Comil Cotaxe, Corcovado Granitos, Decolores, Ferraz Brasil, Fortuna Granitos, Gramazini, Gramil, Granex do Brasil, Granipex, Granitos Colodetti, Granos Granitos, Imetame, Itinga Mineração, Levantina, Magban, Magnitos Magnago Granitos, Mameri Rochas, Marbrasa, Marcel Granitos, Margramar Granitos, Marmífera, Micapel Slate, Mineração Borchardt, Monte Negro Mármores e Granitos, Naturale Granitos, Nova Aurora, Pedra do Frade, Pemagran Group, Poliex Acabamentos Especiais, Quartzblue, Santo Antonio, Super Clássico, and Thor Granitos e Mármores.
About the It’s Natural – Brazilian Natural Stone
The It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
About Centrorochas
The Brazilian Center of Natural Stones Exporters acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
