The Brazilian Trade and Investment Promotion Agency (ApexBrasil) held on June 30th, at Cubo JK, in São Paulo, the Design Export Day, a concept event that marked the return of the Design Export Program, which is in its fourth edition.
The meeting combined lectures by internationally renowned designers, academia, sectoral projects, and companies that went through the program. The manager of It’s Natural – Brazilian Natural Stone, Rogerio Ribeiro, attended the event and detailed the opportunities for the national stone sector with the return of the program. “The project for the stone sector is developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with ApexBrasil and its goals are to stimulate and increase the exports of Brazilian natural stones. Last year the sector hit a historical record in exports, however, by adding value to our products, through design, as foreseen in the Design Export Program, we intend to increase this number even more. The program offers opportunities to open new businesses and increase sales in the most diverse markets”, he emphasized.
The conference was also attended by representatives of several other partner institutions of the national agency in different sectoral projects, such as Abimóvel (Brazilian Association of Furniture Industries), INP (National Institute of Plastic), CICB (Center of Tanning Industries of Brazil) and Assintecal (Brazilian Association of Companies of Components for Leather, Footwear and Artifacts).
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the world market.
About Centrorochas
The Brazilian Center of Natural Stone Exporters is present in all the national demands to increase the competitiveness of the natural stone sector. The entity acts directly supporting the procedures related to the presence of Brazilian entrepreneurs abroad, combining commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
