Federico Ferrarini has already enchanted the American media personality, Kim Kardashian, with his work. The Italian artist was part of the international group of guests who visited Brazil and was invited by It’s Natural – Brazilian Natural Stone, a project to encourage exports of the brazilian natural stones, carried out by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
Ferrarini got to know the Brazilian materials in Marmomac, 2022 edition, held last September. When he received the invitation of the Brazilian sectorial project, he didn’t think twice: he took the trip to get to know the whole production process, Ferrarini also visited the quarries, saw how the processing is done and even had the opportunity to visit the Vitoria Stone Fair, the largest stone fair of the Americas, which took place from February 7th to 10th in the state of Espírito Santo.
The Italian-Brazilian public relation, Jesusleny Gomes, another member of the group, took the opportunity offered by the national stone sector to get to know the anthropological relationship in the segment. “Stones have a voice, which transmits the history of the people surrounding the quarry. In Brazil, we found colors and textures in nature that only reinforced that imperfections are the result of human consciousness, not Mother Nature”, Gomes pointed out.
From the UK, It’s Natural invited the journalist from Stone Specialist Magazine, Simon Chan, a specialized magazine in the international coverings sector. Chan covered the four days of the Vitoria Stone Fair, visited quarries and the industry and was delighted with the potential of the national stone sector.
About It’s Natural – Brazilian Natural Stone
The It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
About Centrorochas
The Brazilian Center of Natural Stones Exporters acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
