The Brazilian participation in Coverings 2023, the largest and most traditional fair of the coverings sector in North America for the national market, generated more than 25,6 million dollars in immediate business during the four days of the event held from April 18th to 21st, in Orlando, Florida.
Installed in a total area of 1,653 square meters, the Brazilian Pavilion brought together 71 companies from the natural stone segment, among small, medium, and large companies. The event was organized by It’s Natural – Brazilian Natural Stone, a program to support the exports of natural stones maintained by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment promotion Agency (ApexBrasil).
In a survey conducted by Centrorochas after the end of the fair, almost 20% of the Brazilian companies present at the Pavilion registered results above expectations. “The United States are the main importers of ornamental stones in the world and have Brazil as their primary commercial partner. In this year’s edition, besides the 25,6 million dollars in direct business, the entrepreneurs pointed out an expectation of almost 127 million dollars in commercial transactions over the next 12 months”, highlighted Centrorochas’ president, Tales Machado.
Despite the strong relationship between Brazil and the United States, the green-yellow pavilion at the fair attracted qualified visitors from several nationalities. More than 5 thousand contacts were made by Brazilian companies during the event. Besides the North Americans, Canadians, Mexicans, Turks, and Costa Ricans formed the group of the main contacts made.
The manager of It’s Natural, Rogério Ribeiro, attributes the great demand for Brazilian products to the fact that the country has more than 1,200 varieties of natural stone. “We are the world’s fourth largest producer and fifth largest exporter. Besides the unique diversity, Brazil has a large industrial park to supply blocks, finished and semi-finished products, works of art, design, architecture, among other forms”, he detailed. With technological production capacity, the Brazilian stone sector operates with modern and environmentally sustainable processes. The segment has the lowest CO2 emission rate in production, when compared to other coating options used in architecture projects and counts on the reuse of more than 95% of all the water used in the production process. In addition, the production residues are reused or destined to licensed deposits.
Companies participating in the Brazilian Pavilion at Coverings 2023: Altivo Pedras, Amagran, Andrade Stones, Bramagran, Brasigran, Brothers in Granite, Brumagran, Cajugram, Calvi Granites, Capital Granite, Costa Granites, CS3 Surfaces, Dalvi Stone, Decolores, Della Pietra, Elite Stones, Ferraz Brazil, Fortuna Granites, Gramazini, Gramil, Grandall Granites, Granex do Brasil, Granibras, Granipex, Granistone, Graniti Export, Granitos Collodetti, Granos Granitos, Imarf, Imetame Natural Stones, Laka Granitos, Levantina Brazil, Luchoa Corp, Magban, Magnitos, Mameri Rochas, Maqstone, Marbrasa, Margramar, MG2 Granitos, Micapel, Michelangelo Marble, Milanezi Granitos, Milgran Granitos, Mineração Borchardt, Mineral Stone, Monte Negro Granitos, Multistone, Naturale Granitos, Nova Aurora, Nova Stone, Pazigram, Pedra do Frade Export, Pemagran, Pettrus, Poliex Marble, PR Paraná Group, Qualitá Group, Quartzblue, Riva Stone, Sabagram, Santo Antonio, Stone Palace Surfaces, Super Clássico, Testi do Brasil, Thor Granitos, Toledo Mineração, UNQ Stone, Vitoria Stone Group, Willcomex and Yellow Stone.
About It’s Natural – Brazilian Natural Stone
The It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the market worldwide.
About Centrorochas
The Brazilian Center of Natural Stones Exporters acts directly on the procedures related to the presence of Brazilian businesspeople abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
