The It’s Natural – Brazilian Natural Stone Management Committee meeting, held on July 6th, was marked, among other issues, by the repercussion of the 01-year seminar that celebrated the first year of the execution of the export incentive program developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
The committee members celebrated the representativeness of the supported companies that attended the event, both in person and online. There were about 100 participants, among them representatives from more than 85 different companies.
Hybrid, the meeting took place at Findes, in Vitória, and counted on the online participation of members of the committee who were in different locations, such as the President of Centrorochas, Tales Machado, and the ApexBrasil project coordinator, Paulo Silva, who made important contributions to the group. The meeting was led by the sectoral project analyst and manager of the It’s Natural sectoral project of ApexBrasil, Emerson Raiol, and by the manager of It’s Natural at Centrorochas, Rogério Ribeiro.
The meeting was also marked by the debate on strategic issues that will significantly impact the future of the natural stone sector.
Visit to companies supported by It’s Natural
After the committee meeting, the ApexBrasil sectoral projects analyst, Emerson Raiol, visited two companies supported by the project: Decolores and Andrade Group. In both agendas, he was accompanied by the manager of It’s Natural at Centrorochas, Rogério Ribeiro, by the relationship manager, Mila Romanelli, and by the communication advisor, Karina Porto Firme.
At Decolores, the small entourage was welcomed by the company’s partner, Rodrigo Lima, who presented the Serra unit and the construction work that is underway to build the new administrative part. Decolores is also building a new showroom and acquiring machinery.
At Andrade Group, the group was welcomed by Josy and Emily Loss. The transition process in the company’s management marked the conversations. A tour of the company’s headquarters highlighted the installation of new machinery and the structural improvements that are being made.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase the exports of Brazilian natural stones, through a set of strategic actions for internationalization with promotional activities, strengthening the image and development of the sector in the world market.
About Centrorochas
The Brazilian Center of Natural Stone Exporters is present in all the national demands to increase the competitiveness of the natural stone sector. The entity acts directly supporting the procedures related to the presence of Brazilian entrepreneurs abroad, combining commercial and operational activities related to the development and evolution of Brazilian companies.
About ApexBrasil
ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, the Agency carries out diversified trade promotion actions aiming at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, supporting the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion leaders to be introduced to the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
